After the production of the video and photography, it was time to begin work on the the creation of a new website. Our job was to work out how we could streamline the user journey while ensuring the new site had the best possible UI/UX in place from day one. Using Loch Lomond Group’s existing Shopify platform it was important to design the website with e-commerce in mind, whilst also maintaining the ability for the digital team to expand on the site themselves, while maintaining an intuitive user experience.