Craig was tasked with creating a bespoke artwork using his signature “Acrylic Fusion” technique for the launch of the Taycan at the Porsche NOW pop-up store in Battersea Power Station, London.
We produced video and photography content to promote the launch of this incredible art piece.
Craig’s extraordinary artwork became the inspiration for a unique vinyl car wrap that enveloped the car, giving it a distinctive and attention-grabbing appearance. The vehicle, adorned with Craig’s masterpiece, stands as a true work of art, setting itself apart from the ordinary.
Using his unique signature style “Acrylic Fusion”, the Taycan’s impressive design is born from Craig’s analogue process of hand pouring layers of acrylic paint to create unique and mesmerising effects. The colours chosen are more than just an aesthetic choice; it’s a representation of the journey from dreaming to achieving. It symbolises the pinnacle of automotive design and performance. It represents luxury and exclusivity and is a reminder that with passion, innovation, and determination, dreams can transform into reality.
This partnership beautifully merges the worlds of art and automotive design, making a lasting impression that perfectly resonates with Porsche’s core values. It’s a testament to the brand’s commitment to creativity, luxury, and innovative excellence.