We were approached by Ben Lomond gin to help bring their new rebrand to life. Using the assets and guidelines brought together by fellow creatives at Studio Something, we helped revitalise an outdated and aging website, complimenting the launch with a host of social media assets including photography and videography.
In aiming to build a website that would let the beauty of the new brand and its story do the talking, we quickly established that high quality photography would be a crucial element that needed to take centre stage. This photography would also be used to launch the rebrand across Ben Lomond social media channels.
After the production of the video and photography, it was time to begin work on the the creation of a new website. The existing website, which has been used since the establishment of the Ben Lomond brand, had become clunky and outdated. Our job was to work out how we could streamline the user journey while ensuring the new site had the best possible UI/UX in place from day one. Using Loch Lomond Group’s existing Shopify platform it was important to design the website with e-commerce in mind, whilst also maintaining the ability for the digital team to expand on the site themselves, while maintaining an intuitive user experience.
During initial conversations with the Ben Lomond digital team and LLG e-com team it was established early on that the majority of existing traffic to the site came through mobile users. With that in mind it was important that we designed this site mobile first.