After the production of the video and photography, it was time to begin work on the the creation of a new website. The existing website, which has been used since the establishment of the Ben Lomond brand, had become clunky and outdated. Our job was to work out how we could streamline the user journey while ensuring the new site had the best possible UI/UX in place from day one. Using Loch Lomond Group’s existing Shopify platform it was important to design the website with e-commerce in mind, whilst also maintaining the ability for the digital team to expand on the site themselves, while maintaining an intuitive user experience.